Good copy does more than communicate—it persuades. A copywriting VA produces the words that turn visitors into buyers, readers into subscribers, and browsers into clients. From website landing pages and email sequences to social media captions and ad copy, professional copywriting drives measurable business outcomes. Unlike a content writer who informs, a copywriter sells. Hiring the right copywriting VA means your marketing funnel is always stocked with fresh, persuasive content that speaks directly to your target audience's needs and motivations.
What This VA Does
| Task | Description |
|---|---|
| Website copy | Writes landing pages, home pages, and product pages that convert |
| Email copy | Creates promotional emails, welcome sequences, and nurture campaigns |
| Ad copy | Writes paid search and social media ad copy that generates clicks |
| Sales page copy | Produces long-form sales pages for courses, services, and offers |
| Social media copy | Creates platform-appropriate captions and posts that drive engagement |
| Product descriptions | Writes benefit-led product copy for e-commerce and catalog listings |
Skills and Certifications to Look For
The hallmark of a skilled copywriter is their portfolio. Ask to see samples across different formats—short-form and long-form, B2B and B2C if applicable. Look for copy that demonstrates clear audience understanding, a compelling value proposition, and a strong call to action.
Familiarity with direct response copywriting principles—pain agitation solution, features vs. benefits, social proof, objection handling—separates a copywriter from a general content writer. Ask candidates to explain how they approach writing a sales page or a cold email sequence.
SEO knowledge is a significant bonus for copywriters working on web content. Understanding keyword intent, how to write for both humans and search engines, and on-page optimization best practices makes a copywriting VA's output significantly more valuable.
What to Pay
| Level | Rate | Experience |
|---|---|---|
| Entry | $7–$12/hr | 0-1 yr |
| Mid | $12–$20/hr | 1-3 yr |
| Specialist | $20–$30/hr | 3+ yr |
How to Hire
"Our VA writes all our email campaigns and product page copy. Since hiring her, our email click-through rate went up 60% and our conversion rate on key product pages improved meaningfully."
Provide a clear creative brief for every project. Copywriters work best when they understand the target audience, the desired action, the key benefits, and the brand voice. A brief that takes 15 minutes to write can save hours of revisions.
Give candidates a paid test project before a long-term commitment. Commission a short email sequence or a product description page for a current project. Evaluate not just the quality of the output but also how well they ask clarifying questions, follow the brief, and handle feedback.
For related content marketing VA resources, see our articles on hiring a VA for proofreading and hiring a VA for email funnel setup.
Ready to Hire?
Ready to hire a virtual assistant? Virtual Assistant VA connects you with trained VAs who specialize in copywriting.