Virtual tours have become a standard expectation in residential and commercial real estate listings, particularly for remote buyers and high-end properties. Creating and publishing a professional virtual tour involves coordinating a Matterport scan or video walkthrough, uploading and editing the tour, embedding it in MLS and listing portals, and ensuring it displays correctly across devices. A virtual tour creation virtual assistant manages this entire workflow, ensuring your listings have polished, accessible tours without consuming your time on technical coordination.
What This VA Does
| Task | Details |
|---|---|
| Tour capture scheduling | Coordinates Matterport photographer or videographer booking with seller and agent availability |
| Platform account management | Manages your Matterport, iGUIDE, or similar platform account and tour library |
| Tour publishing and customization | Publishes completed tours, adds property details, and customizes branding |
| MLS and portal embedding | Adds virtual tour links to MLS listings and portal profiles per each platform's requirements |
| Website and social media sharing | Embeds or shares tour links on your website and social media channels |
| Video walkthrough editing coordination | Coordinates with video editors for traditional video tour production |
| Tour analytics monitoring | Tracks view counts and engagement data on active tours |
| Tour archiving | Archives tours for sold properties and maintains an organized library |
Skills and Tools Required
A virtual tour VA should be familiar with Matterport, iGUIDE, Zillow 3D Home, or similar platforms. Experience with MLS systems for adding virtual tour links and portal management for Zillow, Realtor.com, and similar sites is important.
Basic technical comfort is needed for embedding code and managing platform accounts. Strong organizational skills help when managing tours for multiple active listings simultaneously. Experience in real estate marketing, listing coordination, or digital media management provides a strong foundation for this role.
What to Pay
| Level | Rate |
|---|---|
| Entry | $7–$12/hr |
| Mid | $12–$20/hr |
| Specialist | $20–$28/hr |
Entry-level VAs handle scheduling and link embedding. Mid-level VAs manage the full tour publication and distribution workflow. Specialists with strong Matterport platform experience and marketing skills command higher rates.
How to Hire
Define which virtual tour platforms you use or plan to use, your typical tour volume per month, and whether you need video walkthroughs in addition to 3D scans. This helps you target candidates with relevant platform experience and avoids a lengthy learning curve.
Ask interview candidates about their specific experience with Matterport or your preferred platform. Ask how they would distribute a completed tour across an MLS listing, three portal sites, and a property website page. Their workflow description reveals their familiarity with the full process.
Establish naming and archiving conventions for your tour library from day one. A well-organized library allows you to retrieve tours for past listings quickly and use them for market reports or marketing materials.
"Our listings with virtual tours get significantly more engagement than those without, and my VA ensures every listing has one published within 24 hours of the scan. It has become a standard part of our listing process." — Real estate team leader
For agents managing the full listing visual package, see our real estate photography scheduling virtual assistant guide. If home staging coordination is also part of your listing preparation workflow, our home staging coordination virtual assistant article covers that process.
Ready to Hire?
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