New benchmarking data from agency and client onboarding pipelines shows a broad increase in demand for virtual assistant services among growth-stage small businesses.
The largest demand segments were:
- customer support and inbox management
- lead qualification and CRM follow-up
- founder and executive administrative support
Teams cited faster response times, better pipeline coverage, and lower operating costs as primary reasons for expanding VA support.
As the market matures, buyers are also asking for tighter SOP documentation and KPI reporting as part of onboarding.