Email marketing consistently delivers one of the highest returns on investment of any marketing channel—but only when it's set up properly. A welcome sequence that converts new subscribers, a lead nurture flow that moves prospects toward purchase, and a post-purchase sequence that drives reviews and repeat orders don't happen automatically. They need to be designed, written, built, and tested. An email funnel VA brings the technical and copywriting skills to build sequences that work while you focus on other parts of the business.
What This VA Does
| Task | Description |
|---|---|
| Funnel strategy and mapping | Plans the subscriber journey from opt-in through conversion and retention |
| Email sequence writing | Writes welcome, nurture, onboarding, re-engagement, and sales sequences |
| Email platform setup | Builds sequences in Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, or HubSpot |
| Segmentation setup | Creates audience segments based on behavior, purchase history, and engagement |
| Automation logic setup | Builds trigger conditions, delays, and branching logic for complex flows |
| Performance monitoring | Tracks open rates, click rates, and conversion rates and recommends improvements |
Skills and Certifications to Look For
Platform proficiency is essential—look for demonstrated experience in the specific email platform you use. Klaviyo for e-commerce, ActiveCampaign for services businesses, and ConvertKit for creators are common choices with distinct features. A VA who has built multi-step automations with conditional branching in your platform is ready to work, not learn.
Copywriting ability is equally important. A technical VA who builds perfect automations with poor email copy won't generate results. Look for candidates who can show you examples of sequences they've written and built, with performance metrics if available.
Klaviyo certifications and ActiveCampaign certifications demonstrate platform-specific training. HubSpot's Email Marketing Certification is another strong indicator of structured training in email strategy and execution.
What to Pay
| Level | Rate | Experience |
|---|---|---|
| Entry | $7–$12/hr | 0-1 yr |
| Mid | $12–$20/hr | 1-3 yr |
| Specialist | $20–$30/hr | 3+ yr |
How to Hire
"Our VA built our entire welcome and post-purchase sequence from scratch. We went from zero email automation to a system that recovers abandoned carts and generates repeat purchases on autopilot."
Document your current funnel—even if it's minimal—before hiring. Knowing what triggers already exist, what lists you have, and what sequences (if any) are running gives the VA a starting point. Be clear about your business objectives: are you optimizing for first purchase, repeat purchase, referrals, or all three?
A test project works well here: ask candidates to outline a three-email welcome sequence for your business. Their outline will reveal both their strategic thinking and their writing style before you commit.
For related marketing VA resources, see our articles on hiring a VA for copywriting and hiring a VA for paid advertising management.
Ready to Hire?
Ready to hire a virtual assistant? Virtual Assistant VA connects you with trained VAs who specialize in email funnel setup.