News/Virtual Assistant Industry Report

How Customs Brokerage Companies Are Using Virtual Assistants to Handle Documentation and Client Inquiries

Virtual Assistant Assistant News Desk·

Licensed Brokers Are Buried in Administrative Work

The U.S. Customs and Border Protection processed over 37 million formal entry summaries in fiscal year 2023, according to CBP's annual trade statistics report. Behind every entry is a chain of documents, communications, and data verifications that falls primarily on the shoulders of licensed customs brokers and their support staff.

The challenge is that licensed broker capacity is finite—and expensive. The average licensed customs broker in the United States earns $70,000 to $95,000 annually, per industry compensation surveys. Using that expertise to manage email follow-ups, document collection, and status inquiries is a poor return on investment.

Virtual assistants are being used by a growing number of customs brokerages to absorb this administrative layer, allowing licensed staff to focus on compliance judgment calls and client strategy.

The Administrative Tasks That VAs Take Off Licensed Brokers' Plates

Virtual assistants in customs brokerage operations most commonly support the following functions:

Document collection and organization. Commercial invoices, packing lists, bills of lading, certificates of origin, and ISF filings all require collection, review for completeness, and organized filing before entries can be processed. VAs manage this document pipeline, chasing importers for missing items and flagging discrepancies.

Entry status tracking and client updates. Clients want to know where their shipments are in the customs clearance process. VAs monitor CBP's ACE portal and internal entry management systems, providing proactive status updates and answering routine client inquiries.

ISF filing coordination. Importer Security Filings must be submitted 24 hours before a vessel's departure from the foreign port. VAs coordinate the collection of required data elements from importers and pass complete packages to licensed brokers for submission—reducing last-minute scrambles and ISF penalties.

Client onboarding documentation. New client setup involves collecting power of attorney forms, bond applications, and importer registration data. VAs manage this onboarding workflow, reducing the administrative burden on client-facing brokers.

Billing and invoice management. Generating customs entry invoices, applying duty and fee schedules, and following up on outstanding payments are routine tasks that VAs handle accurately when given proper templates and rate schedules.

Compliance calendar maintenance. Annual bond renewals, CBP Power of Attorney expirations, and entry amendment deadlines require proactive tracking. VAs maintain compliance calendars and generate advance reminders for the licensed team.

Why the Economics Are Compelling

A full-time customs entry writer or brokerage support coordinator earns $42,000 to $58,000 per year, plus benefits. A VA with trade and logistics experience costs $1,500 to $2,500 per month through a reputable staffing partner—less than half the fully loaded cost of an in-house hire.

More importantly, VAs do not require CBP licensing to handle the administrative and communication tasks that consume 50% to 70% of a support coordinator's time. This allows brokerages to keep their licensed broker-to-entry ratio high without proportional staff growth.

A 2024 profile in the Journal of Commerce highlighted a Gulf Coast customs brokerage that deployed three VAs to handle document collection, status updates, and client onboarding—resulting in a 22% reduction in average entry processing time and a 31% improvement in on-time ISF submission rates.

Regulatory Complexity Is Increasing the Value Proposition

CBP has been steadily expanding forced labor enforcement under the Uyghur Forced Labor Prevention Act, adding new documentation requirements for goods with Chinese supply chain exposure. Antidumping and countervailing duty cases are also at multi-decade highs, creating additional document verification requirements.

VAs trained on current CBP documentation requirements can provide consistent first-pass review of entry packages, catching incomplete documentation before it reaches the licensed broker. This reduces rework and keeps entries moving on schedule.

Customs brokerages ready to explore VA staffing can find industry-experienced candidates through specialized providers. Stealth Agents places trade and logistics VAs with customs brokerage firms, with onboarding support tailored to CBP workflows.

Getting the Model Right

The most effective customs brokerage VAs operate with well-documented SOPs for each entry type, access to the brokerage's entry management system, and a clear escalation protocol when they encounter classification questions or compliance flags. Brokerages that invest in these structures during onboarding consistently report faster performance and lower turnover.

Sources

  • U.S. Customs and Border Protection, Annual Trade Statistics Report, FY2023
  • Journal of Commerce, Customs Brokerage Operations Efficiency Study, 2024
  • National Customs Brokers and Forwarders Association of America, Industry Compensation Survey, 2024
  • Bureau of Labor Statistics, Occupational Employment and Wage Statistics, 2024
  • CBP, Uyghur Forced Labor Prevention Act Enforcement Statistics, 2024