Digital adoption platforms have emerged as one of the most strategically important categories in enterprise software. Companies like WalkMe, Pendo, and Whatfix help organizations drive employee and customer adoption of complex software systems through in-app guidance, analytics, and automation. As digital transformation initiatives continue to proliferate — and as the failure rate of enterprise software rollouts remains stubbornly high — demand for DAP solutions is accelerating. For the companies delivering these platforms and services, the challenge is scaling delivery operations at the same pace as market growth. Virtual assistants are proving to be an essential part of that scaling strategy.
A Market Growing Faster Than Internal Teams Can Absorb
MarketsandMarkets forecasts the digital adoption platform market will grow from $1.5 billion in 2023 to over $5.4 billion by 2028, driven by the complexity of modern enterprise technology stacks and the persistent gap between software capability and actual user adoption. Gartner estimates that only 16 percent of enterprise software implementations fully achieve their intended goals, a statistic that fuels the case for DAP solutions.
For DAP companies, this growth environment creates an operational challenge that mirrors the problem they solve for clients: deploying a powerful tool is not enough — you also need structured support to make it work. Client onboarding, content production, training coordination, and ongoing program management all require significant operational bandwidth that growing DAP teams often lack.
Content Production Coordination
The core deliverable of most digital adoption platform services is in-app content: walkthroughs, tooltips, smart tips, task lists, and guided tours. Creating this content requires collaboration between the DAP vendor's implementation team, the client's product owners, and often the client's IT and change management stakeholders. Coordinating this collaboration — scheduling content review sessions, managing version control on content scripts, tracking approval status, and organizing the publishing schedule — is a high-volume coordination task that VAs can own entirely.
VAs also support the content localization workflow when clients require guidance content in multiple languages. They manage translation requests, track delivery timelines, coordinate QA reviews, and organize localized content assets in the production system. This logistical work, if absorbed by implementation consultants, pulls them away from the strategic guidance that clients pay premium fees to access.
Onboarding and Training Program Management
Enterprise DAP implementations typically involve multi-phase onboarding programs that span several months. Virtual assistants can manage the administrative infrastructure of these programs: maintaining milestone trackers, scheduling checkpoint calls, distributing session materials, and sending reminder sequences to client stakeholders who need to complete configuration or approval tasks.
Training coordination is equally important. DAP companies typically offer administrator training, end-user training, and ongoing enablement sessions. VAs manage the scheduling and logistics of these sessions, maintain attendance records, follow up with participants who missed sessions, and coordinate access to training resources and documentation portals. According to Prosci, projects with excellent change management practices — including structured training programs — are six times more likely to meet their objectives. VAs help DAP companies deliver the training infrastructure that supports those outcomes.
Renewal Management and Expansion Coordination
Digital adoption platforms are sold on multi-year enterprise contracts, and the renewal cycle is an intensive period of value demonstration and commercial negotiation. VAs support renewal management by preparing business review packages — compiling adoption metrics, usage trend data, and ROI case materials — that give account managers the evidence they need to make a compelling renewal case.
Expansion coordination follows a similar model. When a client wants to extend their DAP deployment to a new system or business unit, the scoping, scheduling, and proposal logistics can be managed by a VA, allowing the account team to focus on the strategic and commercial conversation.
DAP companies scaling their client portfolios can build operational capacity quickly with the support of Stealth Agents. Their virtual assistants are experienced in enterprise SaaS delivery operations and can integrate into existing implementation and account management workflows without a lengthy ramp period.
Sources
- MarketsandMarkets, "Digital Adoption Platform Market Report" (2023)
- Gartner, "Digital Adoption Solutions Market Guide" (2023)
- Prosci, "Best Practices in Change Management" (2022)