The employee experience technology market is one of the most active corners of HR tech. According to Josh Bersin's 2024 HR Technology Market Report, spending on employee experience platforms grew by 24% year over year as organizations intensified their focus on engagement, wellbeing, and culture in the post-pandemic workplace. Vendors like Qualtrics, Medallia, Culture Amp, and Lattice are scaling rapidly to meet that demand — and running into the same operational challenge: how do you deliver a premium client experience when your own team is stretched thin?
Virtual assistants are answering that question for a growing number of EX platform companies. By handling the high-volume, repeatable work that powers client programs, VAs allow platform teams to focus on strategy, product, and the human relationships that drive retention.
Survey Program Administration
The core product of most employee experience platforms is the survey — engagement pulse, onboarding feedback, manager effectiveness, exit interviews. Running these programs for enterprise clients requires significant coordination: configuring surveys, managing distribution lists, handling respondent questions, chasing completion rates, and delivering results on schedule.
Virtual assistants take ownership of survey administration workflows. They update distribution lists, send reminder communications to improve response rates, field respondent questions, and compile results for client review. According to Gallup's 2023 State of the Global Workplace report, only 23% of employees worldwide are engaged at work — a statistic that drives enormous demand for engagement measurement. VAs help EX platforms deliver on that measurement consistently and at scale.
Client Onboarding and Program Coordination
EX platforms typically sell multi-year contracts to enterprise HR teams. Onboarding those clients is a detailed process: configuring the platform to the client's org structure, training HR administrators, setting up reporting templates, and scheduling the annual program calendar. Each step requires coordination and follow-through.
Virtual assistants manage the coordination layer of client onboarding — tracking checklist completion, sending configuration instructions, scheduling training sessions, and logging progress in the CRM. This ensures nothing falls through the cracks during the critical first 90 days of a new client relationship, which Gainsight's 2023 Customer Success benchmark data identifies as the period with the highest churn risk.
Content and Thought Leadership Operations
Employee experience is a crowded market, and authority matters. Platforms that consistently publish research, benchmarking data, and actionable content attract more organic traffic and build the brand trust that shortens sales cycles. But content operations are resource-intensive.
Virtual assistants with content skills can manage editorial calendars, draft blog posts and newsletter content, format research summaries, handle CMS uploads, and distribute content across LinkedIn and other channels. They can also support webinar logistics — managing registrations, sending reminders, and preparing post-event follow-up communications. For a lean marketing team, a VA can effectively run the content engine while the team focuses on strategy and high-value creative work.
Reporting, Data Entry, and Analytics Support
EX platforms generate and analyze large volumes of workforce data. Clients expect clean, timely reports. Internal teams need accurate dashboards. The behind-the-scenes work of maintaining data quality — checking for errors, formatting exports, generating weekly client summaries — is essential but time-consuming.
VAs handle data quality and reporting tasks with the consistency that keeps clients satisfied and internal teams informed. They can compile benchmark comparison reports, format client deliverables, update internal performance trackers, and flag anomalies for review by senior analysts.
EX platform companies building out their operations capacity can explore dedicated virtual assistant support at Stealth Agents, where teams specializing in HR tech operations are available to plug directly into existing workflows.
Sources
- Josh Bersin, "HR Technology Market Report 2024," The Josh Bersin Company
- Gallup, "State of the Global Workplace: 2023 Report"
- Gainsight, "Customer Success Index," 2023